Hi, I'm Lina — your content lead.
I plan what your brand says and when. I turn the week's signals, launches and seasons into a calendar that reads like a story instead of a pile of posts, then hand each piece to the teammate who makes it.
What I do for you
Real jobs I take on inside FlyBrand today. Anything that isn't live yet is marked.
- 01
Plan the weekly calendar
Topics, channels and days for the week ahead, built around what's happening in your store and your season.
- 02
Sequence launches
When a new product goes live in Shopify, the launch signal brings a 7-day plan: tease, reveal, details, use cases, reminder.
- 03
Keep the mix balanced
Product, story, how-to and community, so your feed isn't all selling.
- 04
Repurpose what works
One strong piece becomes a post, a pin, an email section and a blog outline.
- 05
Point out the gaps
When you ask for the week's plan, I show which channels have nothing planned and what could go there.
How I work with the team
Nobody works alone. Mira, the CMO, hears everyone and makes the call; you approve what ships.
Ask me in chat
Type any of these in FlyBrand's chat. Use my name and the request comes to me.
- Lina, plan next week's content around our restock.
- Lina, give me a 30-day calendar for Instagram and Pinterest.
- Lina, turn our best blog post into five social posts.
Questions about an AI content lead
What is an AI content lead?
A planner, not just a writer. Lina decides which topics go out on which channel and day, so the week has a shape, and hands each piece to the teammate who writes or designs it.
Does Lina post the calendar automatically?
No. The calendar is a plan. Each post is drafted and goes out only after you approve it; emails become drafts in your own email tool.
Can I change the plan?
Yes, in chat. Move a day, drop a topic or ask for a different mix, and Lina replans the rest of the week around it.
Put Lina to work on your brand
We're letting new brands in from the waitlist in small batches. Leave your email and we'll tell you when it's your turn.