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FlyBrand
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Joss, Influencer & PR Lead

Hi, I'm Joss — your influencer and PR lead.

I think about who could put your brand in front of the right people, and how to ask them. I build shortlists of creators and press, write the pitch, and you choose who gets it and send it yourself.

We're letting brands in a few at a time. No spam — one email when it's your turn.

What I do for you

Real jobs I take on inside FlyBrand today. Anything that isn't live yet is marked.

  1. 01

    Influencer shortlists

    Creators who fit your audience and size, with the reason each one fits. I work from public information, so check them before you reach out.

  2. 02

    Press lists

    Local and niche outlets, editors and newsletters that cover brands like yours.

  3. 03

    Pitch drafts

    Short, personal outreach emails and messages for each contact, with a clear ask.

  4. 04

    Collaboration ideas

    Gifting, co-created products, giveaways and events that make sense for both sides.

  5. 05

    Story angles

    The angle behind a launch or milestone that a journalist or creator might actually want to cover.

How I work with the team

Nobody works alone. Mira, the CMO, hears everyone and makes the call; you approve what ships.

Ask me in chat

Type any of these in FlyBrand's chat. Use my name and the request comes to me.

  • Joss, find ten local creators who'd suit our totes.
  • Joss, write a pitch to a lifestyle editor about our repair service.
  • Joss, plan a gifting campaign for the autumn launch.

Questions about an AI influencer and PR lead

Can an AI find influencers for my brand?

It can build a starting shortlist from public information and explain why each creator fits. Always check profiles, audiences and past partnerships yourself before reaching out.

Does Joss contact people for me?

No. Joss writes the pitch; you choose who gets it and send it from your own account.

Is PR worth it for a small brand?

Often, if the story is specific. Joss looks for an angle a journalist or creator would care about — a launch, a local connection, a genuinely useful product — rather than a press release nobody reads.

Meet the rest of the team

See the whole team

Put Joss to work on your brand

We're letting new brands in from the waitlist in small batches. Leave your email and we'll tell you when it's your turn.

We're letting brands in a few at a time. No spam — one email when it's your turn.