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FlyBrand
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Ode, Marketing Economist

Hi, I'm Ode — your marketing economist.

I'm the team's budget conscience. I work out what a customer costs you, what they're worth over time and how long spend takes to pay back, and I tell the others when a plan doesn't add up.

We're letting brands in a few at a time. No spam — one email when it's your turn.

What I do for you

Real jobs I take on inside FlyBrand today. Anything that isn't live yet is marked.

  1. 01

    Break-even ROAS

    From your price and margin: the return an ad must bring before it's worth running.

  2. 02

    CAC, LTV and payback

    What a new customer costs, what they spend over time and how long until you're even — from your Shopify orders and the spend you share.

  3. 03

    Budget plans

    How to split a monthly marketing budget across channels, and what to cut first if it shrinks.

  4. 04

    Check the team's plans

    Before Mira approves a paid push, I check that the margin can carry it.

  5. 05

    Numbers in plain words

    Every figure explained in a sentence, with the assumptions written down so you can change them.

How I work with the team

Nobody works alone. Mira, the CMO, hears everyone and makes the call; you approve what ships.

Ask me in chat

Type any of these in FlyBrand's chat. Use my name and the request comes to me.

  • Ode, what's our break-even ROAS on the tote?
  • Ode, how should I split $500 a month across channels?
  • Ode, what is a customer worth to us over a year?

Questions about an AI marketing economist

What does a marketing economist do?

Checks marketing against the money: cost per customer, lifetime value, payback time and break-even return on ad spend. Ode does that math for the team, so plans are judged on margin, not just reach.

Where does Ode get the numbers?

Orders and revenue from your Shopify store, plus the costs and ad spend you share in chat. Assumptions are always written down so you can correct them.

Is this financial advice?

No. Ode gives marketing estimates from your own figures to help you decide. For tax, accounting or financing decisions, talk to a professional.

Meet the rest of the team

See the whole team

Put Ode to work on your brand

We're letting new brands in from the waitlist in small batches. Leave your email and we'll tell you when it's your turn.

We're letting brands in a few at a time. No spam — one email when it's your turn.