Hi, I'm Quill — your data analyst.
I read your GA4, Search Console and Shopify numbers and tell the team what actually changed. I compare against your own history, not industry averages, and I say so when a drop is a tracking problem rather than lost customers.
What I do for you
Real jobs I take on inside FlyBrand today. Anything that isn't live yet is marked.
- 01
Catch drops early
Sales, traffic, channel and conversion-rate drops measured against your own history — the same weekday over the last four weeks — so normal swings don't raise alarms.
- 02
Tell real drops from broken tracking
When sessions or conversions fall to near zero, that's usually a tag problem, not lower demand. I say so before anyone panics.
- 03
Explain the cause
Which channel, page or product moved, and how sure I am about it.
- 04
A weekly report in plain words
What happened across your store, site and search this week, and what to do about it.
- 05
Answer your questions
Ask anything about your numbers in chat and get the answer with the figures behind it.
How I work with the team
Nobody works alone. Mira, the CMO, hears everyone and makes the call; you approve what ships.
Ask me in chat
Type any of these in FlyBrand's chat. Use my name and the request comes to me.
- Quill, why were sales down yesterday?
- Quill, which channel brought the most buyers last month?
- Quill, give me this week's report in five lines.
Questions about an AI data analyst
What data can an AI data analyst read?
Google Analytics 4, Google Search Console and Shopify, plus Klaviyo and Mailchimp email results. Each connects with the platform's own sign-in; FlyBrand reads the data and doesn't change your settings.
How does Quill decide a drop is real?
By comparing with your own history — usually the same weekday across the last four weeks. Conversion-rate drops are tested for significance, so a quiet Tuesday doesn't open a card.
Do I need to build dashboards?
No. Connect your accounts and ask in chat. Quill answers with the figures behind the answer.
Put Quill to work on your brand
We're letting new brands in from the waitlist in small batches. Leave your email and we'll tell you when it's your turn.